Previous to August 2003, BT held the monopoly on directory site queries. When Ofcom opened the service, they gave numbers by lotto, all with the 118 prefix. Obviously, every brand-new operator desired the repeat digits, understanding they would be simplest for individuals to keep in mind.
The most effective directory site queries company is '' 118 118 '.( The business is really called ' The Number UK Ltd' ' and they purchased the number from Leaf Telecom for a reported Â ₤ 2m).
Having the '' finest ' number has actually made them market leaders, although they are not always the least expensive. Their popularity is likewise thanks to their advertising campaign that includes a set of 70s-style moustachioed runners with '' 118 ' on their chests!
When establishing a brand-new company, or running a particular marketing project, the telephone number you select belongs to your branding and might be essential to your success.
So which kind of number is best for|Which type of number is best for you?
Non-geographic numbers (NGNs)